France’s foremost Adman was first a Pharmacist, "Paris Match" reporter, and driver of the first round-the-world trip in a French car. "France Soir’s" editor-in-chief at 30, by 35 Jacques co-formed Roux Séguéla, creating posters campaigns for Mitterrand, Chirac and Giscard d'Estaing and landmark work for Carrefour's Produits Libres.

His 26 books began with, "Don't tell my mother I'm in advertising, she thinks I'm a pianist in a brothel", "Fils de Pub", and "Demain il sera trop star" all while creating campaigns such as Club Med, the best idea since the invention of happiness; Vuitton the spirit of travels; and Dunlop’s love-torture-test.

Seguela’s reach went international with RSCG, which merged with Eurocom to create EURO RSCG (now, Havas), the first French and first European agency. When Vincent Bolloré became President of Havas, Jacques Séguéla stayed on as VP, Global Creativity. At 84, he says old age begins when regrets overcome dreams.